- Customer List: emails from your subscribers, email list, past buyers;
- Facebook Page: users who visited your page, engaged with a post or ad, clicked the CTA button on your profile, sent you a message, and more;
- Video: people who watched a video on your Facebook or Instagram account;
- Instagram account: those who engaged with your Instagram account, visited your profile, sent a message, or saved an ad;
- Event: people who responded to your Facebook Event, visited the event page, entered the ticket flow, or abandoned ticket purchase
Utilizing Facebook Ads to Drive Action for Your Business
By Kelly Holtgrefe, Scooter Media
Social Media is everywhere, and everyone is on it. That includes your customers.
Your company is on Facebook and you’re familiar with Facebook Ads, but are you doing enough to maximize these platforms for your business needs? Here are six simple strategies you can incorporate into your next Facebook Ads campaign to help move the needle and drive action for your business.
Audiences
You may already be pretty familiar with Facebook Audiences, and probably have a “go-to” saved audience for your brand that reaches users in specific locations and demographics. However, tapping into these lesser-known and less frequently used targeting options can help your Page reach different audiences and attract new fans:
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