March Aviatra of the Month: Robin Gentry McGee, Functional Formularies

In 2005, Robin Gentry McGee received a life-changing phone call. She learned that her father had fallen and was suffering from a severe brain injury. His chance of survival was very small, and almost daily, the medical staff encouraged Robin to pull the plug.

One day, Robin read the ingredients in the feeding tube formula that was keeping her father alive; it was little more than corn syrup, and not one ingredient was real food. She immediately began looking for an organic whole-food feeding tube formula online and at local health food stores, but found nothing.

Robin decided that she needed to make a change. After much research she created an organic whole foods formula for her father. The formula contained 17 whole food ingredients with no added sugar. After just six weeks on Robin’s formula, her father’s health improved astoundingly. With time, he went from taking 17 medications daily, to taking just two. This is how Functional Formularies was born. Robin’s objective was to take Liquid Hope and manufacture it on a large scale, but she needed help. As an Aviatra, Robin found herself immersed in robust business education courses and surrounded by mentors and peers encouraging her to turn her dream into a reality. Robin sold her company in 2018, but Liquid Hope continues to save lives internationally.

“One of the best decisions I ever made when I decided to commercialize my product was to seek a business accelerator program. Attending this program was a game-changer for me and was instrumental in my success. 

Whether you’re just beginning to explore an idea for a business or product or are ready to take your business to the next level, I firmly believe you will find all the tools you need through Aviatra Accelerators!”

                       – Robin Gentry McGee, Functional Formularies  

Click here to listen to Robin’s “Her Million Dollar My$tery” episode.

Click here to make a donation in honor of Robin.