Everything You Need to Know About Social Media Images Sizes and Specifications

What size should my graphic be for my brand’s social media channels? It’s the question every digital media manager has asked at least once. But have no fear, the social media experts at Scooter Media are here with all the social media image sizes and specifications you need to know, updated for 2021. Scroll down to download our “2021 Social Media Cheat Sheet” and check out our templates for each platform below.


Remember to use JPG for your graphics on Facebook (or PNG if your cover contains text of logos). Size your cover photos to 820 x 312 (pixels), while your profile picture should measure 170 x 170.


Looking to trend on Twitter? The first step is to make sure your cover photo is 1,500 x 500 (pixels) and your profile image measures 400 x 400. Also important – in stream content to catch the viewers eye should be sized 1,200 x 630.


Instagram is the original visual social media app, so it’s important to make sure your posts and stories are aesthetically appealing. Size your profile image to 110 x 100 (pixels), post images to 1,080 x 1,080 and Instagram stories to 1,080 x 1,920.


LinkedIn is perfect for networking so making a great first impression is essential on the platform. Your personal profile or your company profile should look as professional as possible. Have your cover photo measure 1,128 x 191 (pixels) and your company logo at 300 x 300. When sharing a link or an update, have your custom image sized at 1,200 x 627.


YouTube is more than videos. Creating the right images for your channel can elevate your brand. Have your channel icon measure 800 x 800 (pixels) and your channel art image sized at 2,560 x 1,440. And don’t forget the video thumbnail image, which should be 1,280 x 720.

You’ve got the sizes now, but that’s a lot to remember. Save time by downloading this free cheat sheet from Scooter Media so you can easily access all the social media image sizes you need the next time you’re updating your profile picture, posting an image, creating a cover photo or working on a graphic.

Looking for more social media tips? Visit scootermediaco.com.

Scooter Media is an award-winning boutique PR agency specializing in public relations, social media and digital communications. Based in Covington, Ky., the agency has grown to become one of the top agencies in the Greater Cincinnati / Northern Kentucky region and has been named Small/Mid-Size PR Agency of the Year for the last four years by the Cincinnati chapter of the Public Relations Society of America. Scooter Media drives long-lasting results helping clients reach their business goals and boost their bottom line. Learn more at scootermediaco.com.