Check Her Out: Monica Meier with Rollin’ Bowls

What exactly is your business?
I’m the first food truck in Cincinnati/NKY that serves only plant-based foods. I focus on flavorful comfort foods that are different than what most people expect.

How did you come up with your business idea?
I experienced the shortage of healthy food truck options firsthand.  My mission is to provide healthy options to plant-based foodies and introduce the cuisine to those who haven’t experienced it.

How did you find out about Aviatra?
A friend who was familiar with your organization.

What is your inspiration?
My motto is “Let the goodness roll” because eating more plant-based foods is “good” for people’s health, for the environment, and for the animals.  That’s my inspiration!

What has been your biggest accomplishment with your business so far?
The heartwarming feeling I get when customers like my food.

What was the most valuable thing you’ve gained from your experience with Aviatra?
Learning specific steps and tools in starting my business.

What has been the biggest challenge you’ve faced while working to start your business?
I bought a food truck that ended up having major mechanical issues and had to delay my start for 6 months.

Where do you hope to be in 5 years?
I hope to add more trucks to spread the love even further.

Any advice for future Aviatras?
Be tenacious and don’t give up.  There are so many times I’ve thrown my hands in the air, but kept on rollin’ in spite of frustrations.