By HeyNow! Media
Branding is all about how people interact with your company. It’s a culmination of the experience they have, the messaging they receive, and how they perceive their interaction. The strength of your brand can often make or break that interaction. Fortunately, you have a large amount of control over your brand. When crafting your brand experience, use these three helpful tools for better results.- Positioning
- Target market, or what group of consumers you choose to serve
- Differentiators, or what makes you different from your competitors
- Reasons to believe, or proof that your brand delivers on the value it promises
- Frame of reference, or category in which your product competes
- Brand promise, or the assurance to the customer that value will be delivered through interacting with your product
- Messaging
- Voice
- What do you wear?
- What do you bring as a gift?
- What do you eat?
- What do you talk about?
- Who is your best friend that is with you?
- What did you drive?
- Why are you at the party?
- How many people were at the party?
- Where are the people that were invited that chose not to come?
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