LAUNCH® 2020 Cohort Spotlight: Bailey Bryant

Get to know LAUNCH® participant, Bailey Bryant of Health Match 360!

What exactly is your business?

Health Match 360 is a therapist matching platform that connects clients with mental health therapists using a proprietary matching algorithm. We streamline access to quality mental healthcare.

How did you come up with your business idea?

Finding a therapist is absurdly difficult and time-consuming. I had my own difficulty finding a therapist even though I’m in the field and understand the system. I believe in the value of therapy and know from personal experience that the quality of the fit between client and therapist is crucial. I’ve had some wonderful therapists who helped me through pivotal moments in my life, and I had a not-so-great therapist that made my life more difficult. As a psychologist myself, I hear these sentiments echoed by patients, friends, and colleagues. The problem was well known in my field, yet the solution was nonexistent. The idea to create a matching platform hit me like a bolt of lightning while I was on a walk one day, and within the week, I got to work. The rest is history!

How did you find out about Aviatra?

I first heard of Aviatra at StartupCincy in 2019, and the idea of joining an accelerator stayed rolling around in my mind. Recently a colleague recommended I apply for LAUNCH, which was the final push I needed, and I’m so glad I followed her advice.

What is your inspiration?

Helping people become the best versions of themselves. Trauma, toxic messages, unsupportive relationships and systems keep far too many people from reaching close to their potential. My personal mission is to help as many people as possible shed the layers that bog us down and replace them with that which builds us up. Psychotherapy is an effective vehicle to achieve just that.

What has been your biggest accomplishment with your business so far?

Getting our MVP up and running! The full version of our matching platform launched on March 3, 2020, and that day will forever stick in my mind.

What was the most valuable thing you gained from your experience with Aviatra?

Structure, guidance, and support. Being an entrepreneur can feel lonely, and figuring out where to focus my time and energy can be a struggle. There are never-ending things to do and learn, so to have a community in my corner and facing similar problems puts wind in my sails.

What was the biggest challenge you faced when starting your business?

Finding a technical team that could help me turn my vision into a reality. My first shot at hiring a software developer was a bust in a big way; but it was also an important learning experience for me. I have since brought on board a technical co-founder, Jeremiah Harlan, who is fantastic at what he does, and together we have been able to turn my concept into a functioning product.

Where do you hope to be in 5 years?

Making my exit from Health Match 360 and creating my next business that will help people become their best selves.

Any advice for future Aviatras?

Seek community! The entrepreneurial ride will be one heck of a roller coaster, and it’s more fun to ride it with others.

You can learn more about Health Match 360 by visiting