Friday May 9, 8:30 am - 4:30 pm, lunch included
Covington, KY
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Are you exhausted with social posting and confused (and broke) from a scattershot ads approach with Meta?
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Join us for an immersive one-day Masterclass that will transform your social media marketing skills from overwhelmed to empowered!
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You will come away knowing how to:
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speak to your audience so you capture their attention
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decide what to post about and how often
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learn quick content creation tips
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understand Meta ads and what's working right now
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break through the noise and be seen by potential customers
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turn leads into paying customers with Meta tools
We've packed the day with experts, hands-on learning opportunities and resources that will take your social media game to the next level.​
This Masterclass will get you off the social media hamster wheel and start reaping the benefits of smart, consistent actions.
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Scroll down for more info or follow these links:
The Experts
The Agenda
The Cost
Why take a Masterclass
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I'm ready to be a Meta Master!
The Experts
All the content is taught by subject matter experts, who share insider secrets to make social media marketing work for you.
Morgan Angelique Owens
Morgan is the founder of Professional Pretty, Herald Beauty and more. She is a beauty and travel blogger and influencer with nearly 40,000 Instagram followers. Morgan will lead the hands-on clinic to create impactful short-form videos and share strategies that lead to viral posts. She will also teach how to track and measure your social media success.
Patrice Adams
Owner of The Designery Creative Studio, Patrice will help you develop your brand messaging pillars and show you how to use them to create content that's perfect for your ideal customer.
Jasmine Hughes
Marketing Strategist & Program Manager for Aviatra, Jasmine will provide an overview of the social media landscape, as well as teaching the optional "Creating with Canva Clinic" at the end of the Masterclass.
The Agenda
Each lesson builds on the last, so you understand the strategies and then put them to use in your own channels.
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We include plenty of hands-on learning opportunities, including our Short-Form Video Clinic, where you will create your own video during the masterclass.
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See the full agenda below.
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Arrival and introductions
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Self reflection: what are your goals for your social media strategy?
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Brand messaging pillars: what they are and why they matter (Patrice Adams)
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Algorithm-busting content category strategies (Jasmine Hughes of Aviatra)
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Your monthly content calendar: Using our matrix system to plan your social content (Patrice Adams and Jasmine Hughes)
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Lunch (included)
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Hands-on Clinic: creating quick content (Morgan Angelique Owens)
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Inside the Meta Ads Manager: Plan your next campaign
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Lead conversion techniques to turn followers into paying customers
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Next steps and additional resources
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The Cost
The cost of this Masterclass is $295. It includes expert-led deep dives into topics critical for your business growth. It also includes:
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Materials, worksheets and additional information from the presenting experts
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A light breakfast and delicious lunch
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Promotion of your business on all Aviatra's social channels
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Access to the private Aviatra Alumni & Member Facebook community
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Sharable photos of you and your fellow students
(Aviatra Community Members save $50)
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Why take a Master Class?
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Expert Guidance: All our Master Classes are taught by experts in their fields.
Hands-On Activities: Each Master Class includes one or more hands-on "clinics" so you'll have a chance to try out your new skills.
Networking Opportunities: You'll connect with other women business owners at various stages of growth. As an Aviatra alum, you'll be part of a large regional community of supporters and bold women changing the world.
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Take Control: Leave each Master Class with a personalized action plan to take your business to the next level.
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We hope to see you in this transformational Master Class!
Not quite ready?
If you're not quite ready to enroll or want to be notified when registration for a Master Class opens, sign up for our Women on the Rise newsletter. You'll hear about all our upcoming programming, as well as events offered by our partners in the entrepreneurship support community. We're looking forward to getting to know you!