February 3, 2025 in Marketing & PR Pointers
This PR Pointers series is written by Allison Schroeder, owner of Pomme Communications.
Fight the January sales slump
February is a busy month with many media opportunities for businesses of all types. In addition to the special theme days listed below, February is also Black History Month and American Heart Month.
With so much to talk about, our best advice is to select what’s most appropriate for your brand. Especially when associating yourself with themes related to culture or history, we encourage our clients to do so in a thoughtful way. When considering creating content or activation associated with media moments, always consider how the messaging impacts or relates to your key stakeholders.
The media loves a timely story. Can you align your expertise or products with something the media is already discussing?
Newsworthy trends this month:
Groundhog Day (2/2)
World Cancer Day (2/4)
Super Bowl Sunday (2/9)
National Pizza Day (2/9)
Valentine’s Day (2/14)
President’s Day (2/17)
Looking ahead, March is Women’s History Month and International Women’s Day! Time to start planning now!
BONUS:
Join us for Pomme's new Power Pitch series!
Unlock the secrets of all things media relations with this hands-on interactive series that takes you through everything you need to know to develop a successful PR campaign on a budget. Developed by Pomme PR founder Allison Schroeder, APR, each session includes a work-along guide, special guests, resources and time for one-on-one coaching.
Join us 2/26 from 2-4:30 p.m. for Polished & Press-Ready
A hands-on media training session teaching clients how to effectively interact with the media, including messaging, interview techniques, and crisis communications.
Register today! Sign up for all sessions & save 10%!
댓글