Erica Montejo is one to watch in our Fall 2017 LAUNCH Cohort. She is creative, thoughtful, & passionate, and you can see that in her work. Her attention to detail is inspiring, we could spend hours envying the pieces on her etsy shop! Whether you need a necklace, a bracelet, or anything in … [Read more...]

By HeyNow! Media Branding is all about how people interact with your company. It’s a culmination of the experience they have, the messaging they receive, and how they perceive their interaction. The strength of your brand can often make or break that interaction. Fortunately, you have a large … [Read more...]

Getting coverage by any media organization, whether it’s a traditional magazine or publication or influential blog or podcast, is an important part of building your business.  The exposure can help drive awareness and demand for your product or service. You don’t need to hire an expensive PR … [Read more...]

Elissa Hastings is young, smart, and incredibly talented. We are so excited to introduce you to her bright and friendly smile and AMAZE jewelry as a member of our Aviatra Northeast Ohio Fall 2017 Launch Cohort.  Elissa and her boyfriend Caleb are regulars at the Cleveland Flea, have been featured in … [Read more...]

By Michelle Andersen There I was seven years ago, my own boss for the first time. Freelancing had turned into a real business. The recession would coincidentally inspire me to take the opportunity of not getting hired anywhere else and hire myself. With a little client experience that had gone … [Read more...]

By Kristen Hoover of McCarthy Lebit IT’S ALIIIIIIIIIIIIIIVE!!! Zombies have infiltrated our pop culture landscape with shows like AMC’s The Walking Dead, horror movie classics like Night of the Living Dead, and even zombie comedies like Shaun of the Dead. Their presence is so pervasive that we even … [Read more...]

Where did you get the idea for your business? I have always loved to be creative and make others happy. In 2012, I worked in a shared office space and one of my co-workers needed a cake for her son, and the rest is history! Word spread quickly about the level of detail and customization I could … [Read more...]

With a new twist on retail, Mercedes is bringing the fashion to you!  Just one look at her amazing wardrobe and you will understand why clothing mixed with a unique approach is right up her ally.  After going through the Aviatra Explore Cohort to get her business off the ground, she is back for a … [Read more...]

By Maggie Frye, Founder & Principal Consultant at Core Consulting Group I order Starbucks from my driveway and expect it to be sitting at the counter when I arrive. I click on toothpaste and expect it at my door in 24 hours. I visit my internet provider’s website and get frustrated if the Chat … [Read more...]