What exactly is your business?
Organize 365 is an online home organization company that helps you get your home and your paperwork organized through podcasts, books and online programs.
How did you come up with your business idea?
When I was turning 40 I was ready to start my LAST entrepreneurial business and the one thing I knew I could talk about for the next 25 years was how to organize your home and your paper.
What is your inspiration?
My inspiration is helping women at home who are overwhelmed because they feel that their homes are out of control and that they are slaves to the daily to-do. I want them to feel empowered and in control of their lives and that comes through getting organized.
What has been your biggest accomplishment with your business so far?
Being able to create an online program that works! The 100-day home organization program virtually walks women, anywhere in the world, in any sized home, through getting their entire home organized in 100 days. The Sunday Basket system does the same thing for their kitchen countertop papers and mail.
What was the most valuable thing you gained from your experience with Aviatra?
The realization that there is no getting to a certain level in business. That the longer you are in business, the more experience you have, and the more opportunities and challenges you have to overcome. Growing a business is a lifelong journey in self-fulfillment
What was the biggest challenge you faced when starting your business?
Knowing what I don’t already know. Every time I get ready to do something new in my business I don’t know what I don’t know and so it is hard to Google the answers.
Where do you hope to be in 5 years?
I hope to be a $10 million business in 5 years that is serving thousands of women in multiple countries.
Any advice for future Aviatras?
Follow your gut and take the next step, that is what every business owner does.