By Lindsey Vanderkolk, Scooter Media An important step for organizations of all types, identifying your brand identity is essential whether you’re beginning your own business, starting a nonprofit or looking to expand your company. Brand identity tells the story of your company in an … [Read more...]
HER MILLION DOLLAR MY$TERY: EPISODE 020 – Kimberly Spencer, Crown Yourself
How does one find herself in Australia on a three-week vacation that turns into a permanent move thanks to a global pandemic? And, then, thriving in that new environment? After talking with Kimberly Spencer, founder of Crown Yourself, it is easy to believe that she would thrive in the chaos and … [Read more...]
May Aviatra of the Month: Shauntel Dobbins, FinanciallyU
After working in the finance industry for over 20 years, Shauntel Dobbins quickly became the go-to personal finance resource for her friends, family, and small businesses. One day, after giving a presentation to a local company, an attendee inquired about prices for a one-on-one financial coaching … [Read more...]
How to Build a Following on Social Media in 4 Easy Steps
By Drew Boehmker, Scooter Media Whether it’s writing creative copy or creating compelling videos, crafting memorable content is vital to taking your social media posts to the next level. But that’s only half the battle. In order for any social media marketing plan to be successful, time must … [Read more...]
April Aviatra of the Month: Allison Chaney, Bare Knuckle Digital
After spending 12 years working in digital marketing at a local Cincinnati SEO agency, Allison Chaney felt like she was hitting her head on the ceiling and had nowhere else to go. She knew she wanted to do more, but couldn’t at her current job, so she decided to go out on her own and freelance. … [Read more...]
Everything You Need to Know About Social Media Images Sizes and Specifications
What size should my graphic be for my brand’s social media channels? It’s the question every digital media manager has asked at least once. But have no fear, the social media experts at Scooter Media are here with all the social media image sizes and specifications you need to know, updated for … [Read more...]
March Aviatra of the Month: Robin Gentry McGee, Functional Formularies
In 2005, Robin Gentry McGee received a life-changing phone call. She learned that her father had fallen and was suffering from a severe brain injury. His chance of survival was very small, and almost daily, the medical staff encouraged Robin to pull the plug. One day, Robin read the ingredients … [Read more...]
HER MILLION DOLLAR MY$TERY: EPISODE 019 – Sherry Sims, Black Career Women’s Network
Sherry Sims and I go way back! We became fast friends when I joined then BGV, Inc., which became Aviatra Accelerators. She was a high-energy female founder just starting out on her journey to scale BCWN to support women across the country and across the pond. Since then, I have watched as she truly … [Read more...]
Utilizing Facebook Ads to Drive Action for Your Business
By Kelly Holtgrefe, Scooter Media Social Media is everywhere, and everyone is on it. That includes your customers. Your company is on Facebook and you’re familiar with Facebook Ads, but are you doing enough to maximize these platforms for your business needs? Here are six simple strategies you … [Read more...]
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