Getting coverage by any media organization, whether it’s a traditional magazine or publication or influential blog or podcast, is an important part of building your business. The exposure can help drive awareness and demand for your product or service. You don’t need to hire an expensive PR … [Read more...]
Check Her Out: with Elissa of Wild Foot Studio
Elissa Hastings is young, smart, and incredibly talented. We are so excited to introduce you to her bright and friendly smile and AMAZE jewelry as a member of our Aviatra Northeast Ohio Fall 2017 Launch Cohort. Elissa and her boyfriend Caleb are regulars at the Cleveland Flea, have been featured in … [Read more...]
Check her out: Laura Borsky from SaferSit
How did you come up with your business idea? Francie, my business partner, came up with this idea when she was in high school! I used her babysitting service and saw a way that we could partner together to turn her service into an app and make it easier for families to connect with responsible … [Read more...]
How to Decide if It’s Time to Start a Business
By Michelle Andersen There I was seven years ago, my own boss for the first time. Freelancing had turned into a real business. The recession would coincidentally inspire me to take the opportunity of not getting hired anywhere else and hire myself. With a little client experience that had gone … [Read more...]
Zombie Trademarks: What to Know When Dealing with the Undead
By Kristen Hoover of McCarthy Lebit IT’S ALIIIIIIIIIIIIIIVE!!! Zombies have infiltrated our pop culture landscape with shows like AMC’s The Walking Dead, horror movie classics like Night of the Living Dead, and even zombie comedies like Shaun of the Dead. Their presence is so pervasive that we even … [Read more...]
Check her out with Ashley Rapp from Oliver’s Desserts!
Where did you get the idea for your business? I have always loved to be creative and make others happy. In 2012, I worked in a shared office space and one of my co-workers needed a cake for her son, and the rest is history! Word spread quickly about the level of detail and customization I could … [Read more...]
Check Her Out: with Mercedes of Lavora’s Mobile Boutique
With a new twist on retail, Mercedes is bringing the fashion to you! Just one look at her amazing wardrobe and you will understand why clothing mixed with a unique approach is right up her ally. After going through the Aviatra Explore Cohort to get her business off the ground, she is back for a … [Read more...]
In a world of immediacy, be perseverant.
By Maggie Frye, Founder & Principal Consultant at Core Consulting Group I order Starbucks from my driveway and expect it to be sitting at the counter when I arrive. I click on toothpaste and expect it at my door in 24 hours. I visit my internet provider’s website and get frustrated if the Chat … [Read more...]
What Are You Tolerating?
By Tandy Pryor When a once-in-a-lifetime eclipse, devastating hurricanes, and major wildfires happen all within a couple weeks, we start to realize what matters. This summer was amazing, in so many ways. And it can only get better! All those natural events elicited the same response: helping, … [Read more...]