- Incorporate the prospect’s name in one-on-one introductions. You want to show your prospect that you paid attention to their name and that it matters to you. Remember, the sweetest sound to anyone is the sound of his or her own name.
- Establish alert eyes and enthusiasm. All of your focus and attention is on the prospect no matter how many people are in the room or standing by.
- Establish credibility. Within the introduction your prospect should hear something that clearly indicates what you offer could be a benefit to her. Engage your prospect by “giving”.
- Create a reason for someone to share the news about you and what you offer. You want others to view you as a priority contact, not only for themselves but also for others.
- Be flexible! One size does not fit all! Adapt your language to the individual you are speaking to or circumstance you are in.
- Look for opportunities to open doors for others.Successful people make things happen for others. They provide access to people and resources.
- Have clarity and focus. Make sure that others are able to track with your conversation. Your words, body language, and tone of voice must be clear, concise and in sync.
- Go for the gut and aim for emotion. Most purchasing decisions are emotionally based. Create a vivid mental picture for your prospect and how their pain is relieved by your solution.
- Remember giving first. You’ve heard about the law of attraction and the notion that “givers get.” What you give comes back to you ten-fold. Remember to give first and do what you can to help and connect the other person to your resources and network.
- Practice, practice, practice. It’s ok to write your introduction down and practice on different audiences. You should have several introductions prepared to use in any situation.

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